Welcome to the Blog

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PIM vs DAM: What is the Difference

When you sell goods and services across multiple channels, you always have to deal with large amounts of data. Retailers, marketers and other individuals who are somehow involved in the process receive information, create or change it, and rely on it...

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What Is a Product Line Sheet?

For wholesale business, product line sheet is one of the most essential tools. Its main purpose is product presentation. With a proper product line sheet, you may convince clients to purchase your products. In previous years, line sheets for products...

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PIM vs ERP vs MDM: Complete System Comparison Guide

Choosing the right software platform to manage your business information is a significant decision. With all the different platform acronyms, PIM, ERP, MDM, it is easy to end up bewildered. These tools may seem similar, but the true role they play in...

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Top 10 Best Online Fashion Marketplaces to Sell On

The E-commerce fashion industry is changing, and everyone is excited about how it will look in 2025. Brands want to discover the upcoming trends first and take advantage to maximize sales. Why are marketplaces so popular? Well, they bring colossal in...

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Top 8 Best Practices Product Information Management

Managing product information across multiple channels, teams, and systems is complex. Inconsistent data, manual updates, and disconnected workflows slow down time-to-market and reduce operational efficiency. Implementing Product Information Manageme...

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Optimizing Your Distribution Channel for Increased Sales

A distribution channel is the path products take from manufacturer to end consumer. This includes all intermediaries, processes, and touchpoints involved in delivering goods to the market. Understanding distribution channels is essential for business...

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Mark Chickering

December 6, 2023

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What Does It Mean to Normalize Data? A Comprehensive Guide

Data normalization is the process of organizing database information to reduce redundancy and improve data integrity. In simple terms, it's about structuring your data so each piece of information is stored once and can be easily accessed when needed...

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What is a GTIN Number? Complete Guide for E-commerce & Retail

A GTIN (Global Trade Item Number) is a unique numeric identifier assigned to products for tracking and sales worldwide. Every barcode you scan at checkout contains a GTIN that helps retailers, manufacturers, and supply chains identify and manage prod...

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Mark Chickering

November 28, 2023

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Boosting eCommerce: Product Information Management Software

Your product manager just updated the price on your website. Two hours later, a customer calls: "Amazon shows a different price!" Meanwhile, your print catalog from last month lists yet another number. Three channels, three different prices for the s...

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What is a SKU? A Comprehensive Guide for Retail Success

Warehouse. 2 A.M. Customer wants a red hoodie, medium size. You're digging through boxes like an archaeologist hunting treasure. Every retailer knows this nightmare. SKU numbers end it. Twenty years in retail taught me this: SKUs separate winners...

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Product Development Life Cycle: Your Path to Success

Have you ever been to an amusement park and seen a glass blower creating collectible spun glass figurines? It's mesmerizing, isn't it? The process is not so different from the Product development life cycle. You start with an idea that is raw and...

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Driving eCommerce Growth: A Comprehensive Guide to PIM

Lost in a maze of product attributes, data, digital assets, and marketing jargon? Not sure how to manage your product catalog? Fear not! PIM is here to be your guide through this overwhelming labyrinth of information. No longer are you stumbling t...

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Mark Chickering

October 18, 2023