Mark Chickering
Articles
Optimizing Your Distribution Channel for Increased Sales
A distribution channel is the path products take from manufacturer to end consumer. This includes all intermediaries, processes, and touchpoints involved in delivering goods to the market. Understanding distribution channels is essential for business...
Mark Chickering
What Does It Mean to Normalize Data? A Comprehensive Guide
Data normalization is the process of organizing database information to reduce redundancy and improve data integrity. In simple terms, it's about structuring your data so each piece of information is stored once and can be easily accessed when needed...
Mark Chickering
What is a GTIN Number? Complete Guide for E-commerce & Retail
A GTIN (Global Trade Item Number) is a unique numeric identifier assigned to products for tracking and sales worldwide. Every barcode you scan at checkout contains a GTIN that helps retailers, manufacturers, and supply chains identify and manage prod...
Mark Chickering
Boosting eCommerce: Product Information Management Software
Your product manager just updated the price on your website. Two hours later, a customer calls: "Amazon shows a different price!" Meanwhile, your print catalog from last month lists yet another number. Three channels, three different prices for the s...
Mark Chickering
What is a SKU? A Comprehensive Guide for Retail Success
Warehouse. 2 A.M. Customer wants a red hoodie, medium size. You're digging through boxes like an archaeologist hunting treasure. Every retailer knows this nightmare. SKU numbers end it. Twenty years in retail taught me this: SKUs separate winners...
Mark Chickering
Product Development Life Cycle: Your Path to Success
Have you ever been to an amusement park and seen a glass blower creating collectible spun glass figurines? It's mesmerizing, isn't it? The process is not so different from the Product development life cycle. You start with an idea that is raw and...
Mark Chickering
Driving eCommerce Growth: A Comprehensive Guide to PIM
Lost in a maze of product attributes, data, digital assets, and marketing jargon? Not sure how to manage your product catalog? Fear not! PIM is here to be your guide through this overwhelming labyrinth of information. No longer are you stumbling t...
Mark Chickering
PIM System Speed: A Comprehensive Guide to Enhancing Product Information Management
In today's fast-paced digital landscape, speed is not just a luxury but a necessity, especially when it comes to SaaS Product Information Management (PIM) systems. These platforms serve as the backbone for managing your product data, from basic d...
Mark Chickering
Product Information Management (PIM) System: A Comprehensive Guide
What is a Product Information Management (PIM) System? A Product Information Management (PIM) system is a business application designed to manage all the product information and attributes required to market and sell products through various distr...
Mark Chickering
5 Key Use Cases for Implementing a PIM
Choosing a PIM system is a significant investment, and understanding specific use cases can help you identify whether PIM is right for your business. While every organization has unique needs, certain scenarios consistently demonstrate PIM's transfor...
Mark Chickering
Top 10 mistakes when implementing a PIM for eCommerce.
Product Information Management Systems (PIM) are crucial tools in the world of eCommerce. They serve as a centralized platform for managing all the data, content, and other information related to a company's products. What is a PIM? A PIM i...
Mark Chickering
Introduction to PIM and PCM
A brief explanation of what a PIM (Product Information Management) and a PCM (Product Content Management) are and their roles in e-commerce and product management. Understanding PIM and PCM Product Information Management (PIM) and Product Conte...
Mark Chickering
What Are Product Attributes in a PIM? Complete Guide
Browse for a laptop online and you'll face thousands of options. What helps you narrow them down? Product attributes - specific details like screen size, RAM, and weight. Understanding how these characteristics work in a Product Information Managemen...
Mark Chickering
Implementing a PIM: Detailed Steps
Implementing product information management becomes a #1 question for those who want to use these solutions for better performance and better control over the system. PIM also becomes crucial for creating e-catalogs and making the Ecommecre content d...
Mark Chickering
Understanding Brand Portals
Summary In this video, I walk you through the concept of brand portals using a real customer's data. We explore how brand portals can be configured to share product data effectively, including options for downloading images and product details. I...
Mark Chickering
Streamlining Data Management with PIMInto PIM
Summary In this video, I explain how the PIMInto PIM simplifies data management, especially for those transitioning from spreadsheets. Many customers appreciate the column editing feature, which mimics the familiar spreadsheet format, making it ea...
Mark Chickering
PIMinto: The Ultimate Solution for Managing Product Data Efficiently
Summary In this video I walk through a whirlwind of features that come standard with paid PIMinto subscriptions and demonstrate why managing product data across multiple spreadsheets and files is chaotic—but PIMinto brings order to the madness. I...
Mark Chickering
Unlocking AI's potential in PIM
Summary In this video, I discuss how AI can significantly streamline our work processes, particularly in normalizing PIM data for a better e-commerce experience. I share examples of AI assistants I've used in PIMinto, such as those for translation...
Mark Chickering
Rollback Product Information in your PIM
Summary In this video, I walk you through the rollback feature in PIMinto PIM, specifically how to recover deleted data. I demonstrate the process using a brown duffel bag example, where I deleted the product's French description. Thankfully in ou...
Mark Chickering
AI Creates Product Names & Descriptions from Photos
Summary AI just created engaging product names and descriptions for my ecommerce store using product photos. Let me show you how! As a business owner that is focused on selling online, you know how time consuming generating compelling product nam...
Mark Chickering
Shocking PIM Discovery
Summary I was really shocked to discover that many expensive PIM applications don't work on mobile devices, making it impossible to edit product data on the go. This is a huge issue, especially if you find inaccuracies while away from your desk. W...